01 Meta Ads agency
Facebook and Instagram campaigns built around qualified leads, purchases and bookings. We plan the audience, creative, offer, landing experience, Pixel and Conversions API tracking, and reporting as one testable system.
Illustrative Meta Ads dashboard — not a client result or forecast
02 Definition
A Meta Ads agency plans, builds and manages paid campaigns across Facebook and Instagram through Meta Ads Manager. The work covers campaign objectives, audiences, placements, budgets, ad creative, conversion tracking and structured testing.
Your business should own its Meta Business Portfolio, ad account and data. Akkenna works through approved access and an agreed scope. Media spend is separate, and lead costs or sales are never guaranteed before testing.
A qualified lead, purchase, booking or message that the business can track and handle.
Audience signals, offer, copy and creative planned around one clear decision.
Landing page, Instant Form or WhatsApp flow connected to reliable conversion events.
We first check access, billing, Pixel and CAPI events, landing pages, lead quality and past results—before recommending more spend.
03 Metrics that matter
No single metric proves a campaign works. Cost, conversion quality and revenue context have to be reviewed together.
The percentage of impressions that become clicks. Useful for creative relevance, but not a conversion result on its own.
What each click costs. A low CPC is only useful when the traffic is relevant and reaches the right destination.
The cost of a defined result, reviewed alongside lead quality, sales value and your ability to follow up.
Attributed revenue divided by media spend. It depends on accurate tracking and should be read with margin and attribution limits.
04 Campaign types
The right objective depends on what can be tracked reliably and what action your team can respond to.
Generate enquiries through Instant Forms or a landing page, with qualifying questions and a clear follow-up plan.
Promote products using website sales campaigns, catalogue sets and creative matched to product or collection intent.
Use click-to-message ads when the business can answer quickly, qualify enquiries and move the conversation forward.
Test a small number of meaningful creative variables instead of changing everything at once and losing the lesson.
Reconnect with eligible website visitors, video viewers or engaged audiences without treating retargeting as a guarantee.
Fix the tracking and lead-quality feedback loop before increasing the budget.
05 What's included
The final scope depends on the account, offer, creative requirements, destination and approved media budget.
06 Scope
Both can distribute content, but they offer different levels of control, tracking and testing.
We use the simplest setup that can answer the business question. More campaign complexity is not automatically better.
UGC, product demonstrations and ad variations planned for paid social use.
See UGC productionStart with the offer, destination, tracking and approved test budget.
Request a Meta Ads plan07 Reporting
Account-level visibility into spend, delivery, leads or sales, creative tests and the decisions taken next. Lead quality feedback is included when your team can share it.
Guarantee a fixed CPL or ROAS before testing, hide campaign data, or present unrelated screenshots as proof of what your account will achieve.
Results depend on the offer, audience, creative, destination, tracking, budget and follow-up. Reporting should explain those dependencies—not hide them.
08 Creative & conversion
Meta campaigns interrupt a feed. The opening needs a relevant product moment, useful question or clear problem—not an unrelated hook. Static, UGC and short-form video should make the offer understandable before asking for action.
An ad can perform well and still produce weak business results if the landing page, form, WhatsApp response or sales follow-up breaks the promise. The campaign and destination must be planned as one path.
09 Industries
These are practical starting directions. Final targeting, claims and creative must follow Meta's current policies and the business's compliance requirements.
10 Our process
Access, offer, history and tracking
Objective, audience, creative and budget
Ads, destination and conversion events
Delivery, lead quality and creative signals
Raise spend only when the economics support it
11 Connected services
Creative, destination, product feed and lead handling affect what paid social can achieve.
Creator-style demonstrations, scripts and edits prepared for agreed paid usage.
See UGC production →DestinationLanding pages that match the ad promise and make the next action clear.
See website design →Commerce foundationProduct data, catalogue structure and checkout experience connected to the sales path.
See ecommerce development →Organic companionOrganic content and paid creative planned from one brand system.
See social media marketing →Broader acquisitionGoogle Ads, paid social, funnels and measurement across a wider channel mix.
See performance marketing →12 Questions
It can include account and tracking review, campaign structure, audiences, budget controls, creative and copy, Pixel and Conversions API review, lead or sales reporting, and ongoing testing. The exact scope is confirmed after the account and goal are reviewed.
There is no responsible universal minimum. The test budget depends on the objective, expected conversion value, audience size, creative volume and how much data is needed to make a useful decision. Media spend is paid separately to Meta.
Yes. Boosting is a quick way to add reach to selected content. Ads Manager offers more control over objectives, audiences, exclusions, placements, budgets, conversion events and structured testing.
Your business should own the Meta Business Portfolio, ad account, Pixel and related data. Akkenna works through approved partner or user access. We do not require ownership of your business assets.
Depending on the journey, tracking may use Meta Pixel, Conversions API, website events, Instant Forms, UTMs, analytics and CRM or lead-quality feedback. Every system has attribution limits, so platform reporting should be reviewed with business data.
Delivery data appears quickly, but a useful decision requires enough spend and conversions for the account's context. We agree a test period and decision rules before launch rather than promising a fixed result date.
Potentially, subject to Meta's current policies, applicable laws, the exact service and the creative claims. Campaigns should avoid implying sensitive personal conditions or guaranteeing outcomes. Final eligibility and approval remain with Meta.
How it comes together
Review account access, the offer, destination and available tracking.
Agree the objective, creative plan, conversion event and approved test budget.
Review delivery and conversion quality, then refine the next tests.
Before we begin
Meta Business Portfolio and ad account roles, approved budget, landing pages, creative assets, Pixel or CAPI access, and a definition of a qualified conversion.
You do not need a perfect brief. Start with what you know.Campaign objectives, creative production, tracking work, landing pages and management scope; media spend is separate.
Scope and delivery dates are confirmed after reviewing the requirements—not promised before the brief.Let’s make a start
Share the offer, current account situation and result you want to measure. We can then discuss the scope and the most useful next step.
Read our privacy policy before sending your enquiry.
Meta Ads · project enquiry