What to bring to the conversation
Product goals, existing screens, user feedback, platform constraints and brand guidance.
You do not need a perfect brief. Start with what you know.01 UI/UX design
UI/UX Design in Coimbatore
Every screen is a conversation. UX decides what it should say. UI decides how it says it. Tap the toggle — watch a wireframe become a real interface.
Akkenna
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Design that gets used.
Clear flows, tested with real users, shipped with confidence.
Fast onboardingUnder 60 seconds
Built to convertTested, not guessed
If people have to think about how to use it,
the design already failed.
02 What it is
UX decides the path. UI makes it visible.
They're two different jobs, working on the same product — one invisible when done right, one impossible to miss.
User Experience — UX
How it works, and how it feels
- User research
- Information architecture & sitemaps
- Wireframes & user flows
- Usability testing
Goal: solve the right problem, and make the path through it obvious.
User Interface — UI
What it looks like, and how it responds
- Color palettes & typography
- Buttons, sliders & components
- Layout & visual hierarchy
- Micro-interactions & motion
Goal: make it visually engaging, and satisfying to use.
03 How it works
EDIPT — five stages, in this order
Empathize, Define, Ideate, Prototype, Test. Tap a stage to see what actually happens in it.
E — Empathize
Understand the people who'll actually use this — their goals, frustrations, and the workarounds they've already built for themselves.
04 Prototyping
Three fidelity levels, each answering a different question
Jumping straight to a polished mockup is how feedback ends up about color instead of whether the thing actually works.
Low-fidelity
→
Paper sketches & wireframes
Fast and disposable — meant to be wrong quickly, before anyone gets attached to it.
Mid-fidelity
→
Greyscale clickable prototype
Real layout, real flow, no color yet — so feedback stays on structure, not taste.
High-fidelity
Polished interactive prototype
Looks and behaves like the real product — ready for sign-off and developer handoff.
What you actually get
Personas
User flows
Sitemaps
Wireframes
Mockups
Clickable prototypes
Design systems
Style guides
05 Usability testing
Not "do you like it." Can you actually use it.
Usability testing isn't a survey. It's watching real people attempt the task and noting exactly where they hesitate, backtrack, or give up.
Moderated testing
Unmoderated testing
A/B testing
Five-second test
Tree testing
Heuristic evaluation
01
Gets the job done
The interface helps people finish the task — not just look good while they try.
02
Self-explanatory
Each step makes sense on its own, without needing a manual or a tooltip.
03
You're in control
People can pause, undo, or change direction without feeling trapped.
04
Behaves as expected
Matches the conventions people already learned from other products.
05
Forgives mistakes
A wrong click doesn't cost data, money, or a fresh start.
06
Adapts to different users
Works for a first-time visitor and a power user without compromising either.
07
Gets easier with use
The tenth visit should feel faster than the first — the interface itself teaches it.
08
Clear at a glance
Legible, consistent, and free of visual noise competing for attention.
06 Who it's for
If any of these sound familiar
Based in Coimbatore, Akkenna works with startups, growing businesses and product teams across India — this is who typically comes to us.
Founders launching a first product
You have the idea and maybe a working build. We help make it usable before it ships to real customers.
Teams redesigning something clunky
Something isn't converting or retaining the way it should — usability testing shows exactly where people drop off.
Businesses that outgrew a template
The website or app has grown past its first version and needs an actual design system, not more patches.
E-commerce & booking platforms
Every extra click before checkout is a customer quietly deciding it's not worth the effort.
07 Why Akkenna
What actually makes this different
Most competent studios can promise research and clean design systems. Here's what's specific to working with Akkenna.
Interfaces built to be found, not just usedNo separate SEO retrofit after launch
Same team as brand identity & content strategyNo handoffs between agencies, no diluted voice
Real user input, not assumptionsProblems defined before they're solved
Structured usability principlesNot just "does it look nice"
Reusable componentsConsistent as the product grows
08 Selected directions
A sample of interfaces in progress
Concept UI directions across a few product types — full case studies and live prototypes shared on request.
09 Works well with
UI/UX doesn't work in isolation
10 Questions
Frequently asked
What's the difference between UX and UI design?
UX is how the product works and how it feels to use — research, structure, flows and usability. UI is what it looks like and how it responds — color, type, buttons and layout. UX decides the path; UI makes that path visible.
Do you redesign existing products, or only build new ones?
Both. Most redesign engagements start with an audit of what already exists before deciding what actually needs to change.
What's the EDIPT process, and do we have to follow all five stages?
Empathize, Define, Ideate, Prototype, Test — our five-stage design thinking process. Smaller projects compress stages rather than skip them; the order still holds.
Do you deliver a working prototype, or just design files?
Clickable prototypes are a standard deliverable, plus source design files and a developer handoff spec when needed.
How it comes together
A clear path from brief to handover.
- STEP 01
Define the users, tasks and constraints.
- STEP 02
Explore flows and review a prototype.
- STEP 03
Refine the interface and prepare the agreed handover.
Before we begin
Clear inputs. Fewer surprises.
What shapes the quote and timeline
Number of flows, screen states, research access, testing and design-system depth.
Scope and delivery dates are confirmed after reviewing the requirements—not promised before the brief.Let’s make a start
Tell us what you have in mind.
Share the challenge behind your ui/ux design project. We can then discuss the scope and the most useful next step.
- What does your business need to achieve?
- What do you already have in place?
- Is there a target launch date or budget range?
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