Our Work / Shree Gokulam Jewels
Case study · Complete branding
Shree Gokulam Jewels: 30 years of trust, one brand from logo to Instagram.
How Akkenna built the full brand for a gold, silver and diamond jeweller with showrooms across Perambalur district, from a new logo and identity to the social media that now reaches 50.1K followers.
- Client
- Shree Gokulam Jewels
- Showrooms
- Perambalur, Thuraiyur, Arumbavur
- Category
- Gold, silver, diamond and savings schemes
- @gokulamjewels
Results over 12 months
The numbers
The brief
Where Gokulam started
Shree Gokulam Jewels has sold gold, silver and diamond jewellery for three decades, with showrooms in Perambalur, Thuraiyur and Arumbavur and a strong following in nearby towns like Pachaperumalpatty. Its promise is simple and printed in Tamil on its profile today: “30 ஆண்டுகளாக தரம் மற்றும் நம்பிக்கை”, thirty years of quality and trust.
That trust lived in the showrooms and in word of mouth, but the brand itself did not carry it. The look changed from one board, bill and post to the next, and the store had little presence online, where younger buyers and families planning weddings now start their search.
The goal: give Gokulam a brand that looks as established as it is, apply it everywhere a customer meets the store, and make Instagram a channel that brings enquiries and footfall to every showroom.
What we did
The full brand, end to end
Logo and brand identity
A new Shree Gokulam mark and the system around it, built to feel traditional and premium in Tamil and English. Logo design · Brand identity
- Logo, colour palette and typography
- Brand guidelines for every showroom
Brand collateral
The identity carried into everything a customer holds or sees at the counter. Graphic design
- Showroom signage and boards
- Packaging, bags, bills and savings scheme cards
Social media content
A steady feed of product posts and Reels that show the jewellery up close, in Tamil and English. Social media marketing
- Collections from Nagas Lakshmi long necklaces and 22KT bangles to 92.5 silver rings
- Festive greetings for Ayudha Pooja, Vijayadasami and Diwali
Campaigns and enquiries
Festive offers and comment-to-DM posts that turn followers into showroom visits. Performance marketing
- Diwali 2026 offer campaign across all showrooms
- Keyword posts that start a price conversation in DMs
Campaign spotlight
Diwali 2026
For Diwali we built one offer and ran it across every showroom and the feed from 15 October 2026, so a customer saw the same promise on Instagram and at the counter.
Product posts end with a single word to comment or DM, so each enquiry starts with the exact piece a customer wants.
How it ran
The approach
- Understand the brandStudied 30 years of Gokulam’s story, its showrooms and its customers: wedding families, festive buyers and savings scheme members.
- Design the identityCreated the logo, colours and type, and set guidelines so every showroom looks like one brand.
- Roll it out everywhereApplied the identity to signage, packaging, stationery and the Instagram profile.
- Grow and convert on socialPosted consistently, timed campaigns to the festive calendar, and used keyword posts to bring enquiries straight into DMs and showrooms.
In their words
Client feedback
Akkenna gave our 30-year-old store a brand that finally looks the way our customers already see us. Today people walk into all three showrooms asking for designs they saw on Instagram.
Gunaseelan, Owner, Shree Gokulam Jewels
More work
Other jewellery case studies
Akkenna · Coimbatore
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