Our Work / Aniga Silvers
Case study · Social media marketing
Aniga Silvers: 92.5 silver, 83.4K followers and counting.
How Akkenna paired Meta ads with UGC-style video to take an RS Puram silver jewellery store to an Instagram audience far beyond its neighbourhood, and turn that attention into orders across India.
- Client
- Aniga Silvers
- Location
- RS Puram, Coimbatore
- Category
- 92.5 silver jewellery
- @aniga_rspuram_coimbatore
Results over 6 months
The numbers
The brief
Where Aniga started
Aniga sells handpicked 92.5 sterling silver jewellery from its store in the BVA Building on Kannusamy Road, RS Puram, one of Coimbatore’s busiest shopping streets. The range runs from antique Lakshmi necklaces to bridal 3D oddiyanams: pieces that carry the look of traditional temple jewellery at a lighter weight and price.
The store had loyal walk-in customers, but jewellery like this sells on how it looks when worn, and its Instagram wasn’t showing that to new buyers. The account had 18.2K followers, posted product photos irregularly, and got few enquiries from outside Coimbatore.
The goal: get Aniga in front of silver buyers in Coimbatore and beyond, build a following that keeps coming back, and make Instagram a real sales channel, including All India Shipping orders from people who will never visit the store.
What we did
Three channels, one plan
Meta ads
Facebook and Instagram campaigns aimed at silver jewellery shoppers in Coimbatore and across India. Meta ads
- Festive pushes for Navaratri and Diwali
- Diwali offer: free silver worth ₹6,999 on ₹25,000+, ₹13,999 on ₹50,000+
UGC videos
Short Reels that show the jewellery being worn, so buyers see the shine, scale and detail before they visit or order. UGC videos
- Product spotlights, from antique Lakshmi necklaces to 3D oddiyanams
- Happy-customer videos from the store
Profile growth
A steady posting rhythm that turned new viewers into followers and repeat customers. Social media marketing
- Daily festive posts through Navaratri
- Clear bio with store address, phone and All India Shipping
How it ran
The approach
- Audit and audienceReviewed the existing profile and defined Aniga’s buyers: brides, festive shoppers and women who want the temple-jewellery look in silver.
- Produce UGC contentShot a library of short try-on and product videos that feel native to the feed, not like ads.
- Launch and test adsRan the best videos as Meta ads and moved budget toward the creatives that performed.
- Grow and convertKept organic posting consistent and timed offers to the festive season, so ad viewers found an active profile worth following, and buying from.
More work
Other jewellery case studies
Akkenna · Coimbatore
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