Making a logo yourself is possible, but it comes with real risks around trademark conflicts and brand consistency. See what’s involved and when to hire a designer.
Branding & Digital Marketing Insights
Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
Logo Design Costs in India: What Should Your Quote Include?
Akkenna journal / Brand & design By Aravind · Co-founder & Head of Design Compare the scope. Then the price. Researching logo design cost in India? Two quotations can cover very different work. Use this visual checklist before choosing a designer. Start here: this is a quote-comparison guide, not a market-price survey or an Akkenna […]
UGC vs Influencer Marketing: Which Should Your Business Choose?
Akkenna journal / Content & growth By Aravind · Co-founder & Head of Design Better content—or a new audience? That is the useful starting point when comparing UGC vs influencer marketing. The right choice depends on what you need a creator to deliver. In short: commission content for your own channels, or partner with an […]
How to Choose and Hire a Branding Agency
How to choose a branding agency in India: what to check, questions to ask, red flags, contract points and a step-by-step hiring process. Includes a startup section.
How Much Do Branding Agencies Charge?
Branding agencies in India typically charge ₹50,000 to ₹3 lakh for a brand identity package, and ₹1.5 lakh to ₹6 lakh or more when strategy is included. A logo alone costs ₹10,000 to ₹75,000. In tier-2 cities like Coimbatore, prices usually sit at the lower end of these ranges. Branding agency pricing in India at […]
What Do Brand Identity Services Include?
Brand identity services include logo, colours, typography, tone of voice and brand guidelines. See what each deliverable is, and how to check an agency’s scope.
When Should You Hire a Branding Agency?
You should hire a branding agency when your brand needs direction you can’t provide in-house: at launch, at a rebrand or repositioning, when growth stalls, or when your messaging and visuals are inconsistent across channels. Hire too early and you lack input to work with. Hire too late and you pay to fix problems. Why […]
Do Branding Agencies Help Identify Your Target Market?
Yes. Branding agencies define your target market through research, audience segmentation and positioning. See how they do it and what you get.
What does a brand strategist do?
A brand strategist defines your positioning, audience and messaging so every channel stays consistent. Learn what they do, what you get, and when to hire one.
From Brand Identity to Website: How a Brand Becomes a Digital Experience
Introduction — A Brand Doesn’t Stop at the Logo A company invests in a polished logo, a defined colour palette, carefully chosen typography, and a proper brand guidelines document. Then visitors land on the website, and something feels off. The layout looks generic. The messaging doesn’t sound like the brand described in the guidelines. Typography […]