Building a content marketing strategy means defining goals, audience, content types and a publishing rhythm. See the step-by-step process and a simple framework.

Good packaging design balances visual appeal, function and brand consistency. See the 7 traits that separate packaging that sells from packaging that doesn’t.

Akkenna journal / Creator content By Aravind · Co-founder & Head of Design Better videos start before the camera. A practical UGC brief template for clearer ideas, smoother approvals and content your business can actually use. The short answer: define one goal, a real audience, verified facts, specific deliverables and agreed permissions—then give the creator […]

Choosing a company name and logo means checking trademark class availability, domain, and fit with your brand strategy. See what to check, and where DIY runs out.

Making a logo yourself is possible, but it comes with real risks around trademark conflicts and brand consistency. See what’s involved and when to hire a designer.

Akkenna journal / Brand & design By Aravind · Co-founder & Head of Design Compare the scope. Then the price. Researching logo design cost in India? Two quotations can cover very different work. Use this visual checklist before choosing a designer. Start here: this is a quote-comparison guide, not a market-price survey or an Akkenna […]

How to choose a branding agency in India: what to check, questions to ask, red flags, contract points and a step-by-step hiring process. Includes a startup section.

You should hire a branding agency when your brand needs direction you can’t provide in-house: at launch, at a rebrand or repositioning, when growth stalls, or when your messaging and visuals are inconsistent across channels. Hire too early and you lack input to work with. Hire too late and you pay to fix problems. Why […]

Introduction — A Brand Doesn’t Stop at the Logo A company invests in a polished logo, a defined colour palette, carefully chosen typography, and a proper brand guidelines document. Then visitors land on the website, and something feels off. The layout looks generic. The messaging doesn’t sound like the brand described in the guidelines. Typography […]

Introduction — Your Website Is Part of Your Brand Here’s a scenario that plays out constantly. A company invests in a new logo and brand identity. Months later, a different team is brought in to build the website. The result is often technically fine and visually disjointed: one visual style in the brand guidelines, another […]