The main benefits of user-generated content are trust, purchase confidence, authenticity, lower production cost and a steady supply of content. It matters because shoppers rely on other people’s experiences when deciding. In a 2017 TurnTo and Ipsos survey, 90% of shoppers said UGC influences their purchase decisions. Why UGC matters now Customers see more ads […]
The content that works in digital marketing depends on your goal and audience, but video, UGC and helpful written content consistently perform best. See what to use, and when.
Packaging design in India typically costs ₹20,000 to ₹5 lakh+ depending on complexity. See what affects the price, and how to choose the right packaging for your product.
Packaging is officially part of Product in the marketing mix, but it functions like Promotion at the point of sale. See what this means for how you should design it.
Packaging influences consumer behavior by acting as a product’s first and sometimes only impression before purchase. In India, 65% of consumers have bought a product for the first time from the shelf purely because of attractive packaging, and 55% have repurchased a product because they liked its pack. Packaging shapes trust, perceived quality and the […]
A graphic designer adds value by translating brand strategy into visuals that build trust, consistency and recognition. See exactly what that work involves.
Graphic design is the use of visual elements to communicate a message. See what it covers, the main types, and how it differs from graphic design’s neighbours.
Brand identity services include logo, colours, typography, tone of voice and brand guidelines. See what each deliverable is, and how to check an agency’s scope.
A brand strategist defines your positioning, audience and messaging so every channel stays consistent. Learn what they do, what you get, and when to hire one.
Businesses rarely stay the same for long. Products and services evolve. Target customers shift. Companies enter new markets, move upmarket, merge with or acquire other businesses, or simply end up somewhere very different from where they started. Somewhere in that evolution, a gap tends to open up: the brand still reflects who the business used […]