Most brand stories put the founder at the centre. The ones that work put the customer there instead. See the fix, with Paper Boat as a real example.
Branding & Digital Marketing Insights
Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
How Big Companies Build Their Branding Strategy
Amul, Tata and Zomato built their brands in completely different ways. See the real strategic decisions behind each, and what a small business can actually borrow.
How to Brand a Product in Marketing?
Branding a product means giving it its own identity, separate from your company name. Follow a worked example, plus how HUL does this across 100+ brands.
What Is Brand Leveraging?
Tata sells salt. Tata also makes cars, runs hotels, and builds software for Fortune 500 companies. None of these businesses succeed because customers compare specifications in a vacuum, they succeed partly because the Tata name already carries decades of trust, and that trust transfers, at least a little, to whatever it’s attached to next. That […]
How to Promote Your Business in Coimbatore: A Budget-by-Budget Guide
From free Google listings to newspaper ads and trade associations, see how to promote your business in Coimbatore at any budget, not just digital tactics.
The Easiest Ways to Market Your Business in Coimbatore
Looking for the easiest way to market your Coimbatore business? Start with your Google Business Profile, not an ad campaign. Ranked from easiest to hardest.
How to Develop Your Brand: A Practical Guide for Growing Businesses
Developing your brand means more than a new logo. See the real signs it’s time, the mistakes to avoid, and a practical path forward
How to Build a Brand Identity
Building a brand identity means moving from research to a working visual and verbal system. Follow the real process, in order, with what each stage actually produces.
Digital Marketing for Jewellery: How to Market Online
73% of Indian jewellery buyers now start their search online, and Amazon’s jewellery sales are up 96% YoY. See how to build a digital marketing plan for jewellery.
Marketing Ideas to Promote a Jewellery Business
From WhatsApp catalogs to UGC and local SEO, see 10 practical marketing ideas for jewellery businesses in India, with real tools and tactics jewellers are using now.