Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
Thinking of starting a business in Coimbatore? Here are 12 practical business ideas across manufacturing, food, digital services, retail, and wellness, with notes on what to consider and how branding and a strong digital presence can help you stand out.
Good brand guidelines depend on good writing. Here’s how to write brand guidelines step by step, with example wording for rules, colour, typography, and voice, so your team can apply the brand without guessing.
Fashion is crowded, and standing out takes more than good photos. Here are 15 practical fashion marketing tips covering brand identity, content, SEO, email, influencers, paid ads, and website experience to help your label grow online
Red means one thing on a Coca-Cola can and something else entirely on a Dhanteras gold-scheme poster. Visual identity doesn’t work off a universal rulebook, it works off decisions, made deliberately, element by element, for a specific brand and a specific audience. “Create a visual brand identity” sounds like one task. It’s actually six smaller […]
Learn how to design brand guidelines that teams actually use. See what to include, a step-by-step process, common mistakes, and a practical checklist.
Fashion content marketing explained: content pillars, formats, channels, SEO, seasonal planning, and measurement for fashion brands in India.
Discover what creative branding is, why it matters, practical examples, and creative branding ideas to help Indian businesses stand out.
Learn how to do branding for a company with 7 practical steps, from brand strategy and identity to marketing, costs, and measuring brand performance.
Rehab marketing in India is bound by the DMR Act, ASCI Code and NDPS Act, and Google requires LegitScript certification. See how to market compliantly, starting with the rules.
FabIndia and Bewakoof took opposite branding strategies and both won. See the real decisions behind each, and how to choose the right one for your fashion brand.