Learn how to use user-generated content across ads, product pages, email and social. Includes examples from Nykaa and CaratLane, plus how UGC applies by industry.
Benefits of UGC and Why It Matters
The main benefits of user-generated content are trust, purchase confidence, authenticity, lower production cost and a steady supply of content. It matters because shoppers rely on other people’s experiences when deciding. In a 2017 TurnTo and Ipsos survey, 90% of shoppers said UGC influences their purchase decisions. Why UGC matters now Customers see more ads […]
What Is User-Generated Content?
User-generated content (UGC) is content created by customers or creators instead of the brand. See what it is on Instagram and social media, and how brands use it.
What Kind of Content Works in Digital Marketing?
The content that works in digital marketing depends on your goal and audience, but video, UGC and helpful written content consistently perform best. See what to use, and when.
How to Build a Content Marketing Strategy
Building a content marketing strategy means defining goals, audience, content types and a publishing rhythm. See the step-by-step process and a simple framework.
What is content in digital marketing?
Content in digital marketing is any material a brand creates to inform, engage or persuade its audience. See the main types, and how content differs from advertising.
How Much Does Packaging Design Cost, and How to Choose the Right Packaging?
Packaging design in India typically costs ₹20,000 to ₹5 lakh+ depending on complexity. See what affects the price, and how to choose the right packaging for your product.
What Makes Good Packaging Design?
Good packaging design balances visual appeal, function and brand consistency. See the 7 traits that separate packaging that sells from packaging that doesn’t.
Is Packaging Product or Promotion?
Packaging is officially part of Product in the marketing mix, but it functions like Promotion at the point of sale. See what this means for how you should design it.
How Packaging Influences Consumer Behavior
Packaging influences consumer behavior by acting as a product’s first and sometimes only impression before purchase. In India, 65% of consumers have bought a product for the first time from the shelf purely because of attractive packaging, and 55% have repurchased a product because they liked its pack. Packaging shapes trust, perceived quality and the […]