India’s jewellery market is set to hit $140 billion by 2029. See what’s driving sales now, lightweight gold to self-purchase by women, and how to market a jewellery business.
Branding & Digital Marketing Insights
Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
How Much Do Explainer Videos Cost?
Explainer videos in India typically cost ₹30,000 to ₹3 lakh+ per video, depending on style, length and studio. See what drives the price and what to check in a quote.
2D vs 3D Explainer Videos: Which Should You Choose?
2D explainer videos cost less and suit abstract ideas. 3D suits physical products and realism. See the differences, costs and how to choose for your business.
Is Video Marketing Effective? What the 2026 Data Shows
Yes, video marketing is effective. In Wyzowl’s 2026 survey, 82% of marketers report a positive return on investment from video, and short-form video is the top ROI-driving content format in HubSpot’s 2026 State of Marketing Report. But the ROI figure has fallen from 93% the year before, which points to a real gap: video without […]
How to Use User-Generated Content (With Industry Examples)
Learn how to use user-generated content across ads, product pages, email and social. Includes examples from Nykaa and CaratLane, plus how UGC applies by industry.
Benefits of UGC and Why It Matters
The main benefits of user-generated content are trust, purchase confidence, authenticity, lower production cost and a steady supply of content. It matters because shoppers rely on other people’s experiences when deciding. In a 2017 TurnTo and Ipsos survey, 90% of shoppers said UGC influences their purchase decisions. Why UGC matters now Customers see more ads […]
What Is User-Generated Content?
User-generated content (UGC) is content created by customers or creators instead of the brand. See what it is on Instagram and social media, and how brands use it.
What Kind of Content Works in Digital Marketing?
The content that works in digital marketing depends on your goal and audience, but video, UGC and helpful written content consistently perform best. See what to use, and when.
How to Build a Content Marketing Strategy
Building a content marketing strategy means defining goals, audience, content types and a publishing rhythm. See the step-by-step process and a simple framework.
What is content in digital marketing?
Content in digital marketing is any material a brand creates to inform, engage or persuade its audience. See the main types, and how content differs from advertising.