Learn how to use user-generated content across ads, product pages, email and social. Includes examples from Nykaa and CaratLane, plus how UGC applies by industry.
How to Build a Content Marketing Strategy
Building a content marketing strategy means defining goals, audience, content types and a publishing rhythm. See the step-by-step process and a simple framework.
How Packaging Influences Consumer Behavior
Packaging influences consumer behavior by acting as a product’s first and sometimes only impression before purchase. In India, 65% of consumers have bought a product for the first time from the shelf purely because of attractive packaging, and 55% have repurchased a product because they liked its pack. Packaging shapes trust, perceived quality and the […]
What Is Graphic Design, and What Falls Under It?
Graphic design is the use of visual elements to communicate a message. See what it covers, the main types, and how it differs from graphic design’s neighbours.