Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
Jewellery is an emotional, trust-led purchase, so the brand matters as much as the design. Here’s a 14-step guide to building a jewellery brand, covering niche, positioning, identity, packaging, photography, your online store, marketing, and the trust signals that help customers buy.
Plenty of businesses are active on social media without having a strategy. They post when they remember, copy what competitors do, chase whatever is trending, and then wonder why the numbers don’t connect to anything that matters. A social media strategy fixes that. It’s a documented plan that explains why you’re on social media, who […]
Instagram marketing can work well, but results depend on what you sell, how consistently you post, and what you measure. Here’s an honest look at where it works, where it doesn’t, and how to test it.
From corporate and product branding to personal, employer, and digital branding, here’s what each type builds, who it suits, and how to combine them into one consistent brand.
A professional video doesn’t need a film crew or a huge budget. What separates a professional business video from an amateur one is rarely the camera. It’s the planning, the clarity of the message, clean audio, steady framing, good lighting, tidy editing, and a clear next step for the viewer. This guide walks through how […]
If you run a business account, you’ve probably heard conflicting advice. One expert says post every day. Another says three times a week is plenty. Someone else swears by posting twice daily or not at all on weekends. The honest answer is that there’s no universal number, but there are useful guidelines. This guide explains […]
India’s influencer market is set to hit ₹3,375 crore by 2026. See what influencers actually look for before saying yes to a brand, and how to become one they seek out.
The Golden Circle asks you to start with why, explain how, and only then say what you sell. Here’s what the framework means for content marketing, how to build content pillars from it, where it works, and where its limits are.
Video production costs depend on far more than length. Here’s what actually drives the price, how videos are priced, which costs get forgotten, and how to plan a budget and compare quotes so you pay for what you need.
Want more people to find and follow your Instagram profile? Here are 15 practical ways to promote it, from profile setup and Reels to collaborations, ads, and analytics, plus a simple 30-day plan you can start today.