Akkenna journal / Creator content By Aravind · Co-founder & Head of Design Better videos start before the camera. A practical UGC brief template for clearer ideas, smoother approvals and content your business can actually use. The short answer: define one goal, a real audience, verified facts, specific deliverables and agreed permissions—then give the creator […]
A logo stands out through simplicity, distinctiveness, and consistency, not decoration. See the 6 traits that separate a memorable logo from a generic one.
Choosing a company name and logo means checking trademark class availability, domain, and fit with your brand strategy. See what to check, and where DIY runs out.
Making a logo yourself is possible, but it comes with real risks around trademark conflicts and brand consistency. See what’s involved and when to hire a designer.
Akkenna journal / Brand & design By Aravind · Co-founder & Head of Design Compare the scope. Then the price. Researching logo design cost in India? Two quotations can cover very different work. Use this visual checklist before choosing a designer. Start here: this is a quote-comparison guide, not a market-price survey or an Akkenna […]
Akkenna journal / Content & growth By Aravind · Co-founder & Head of Design Better content—or a new audience? That is the useful starting point when comparing UGC vs influencer marketing. The right choice depends on what you need a creator to deliver. In short: commission content for your own channels, or partner with an […]
How to choose a branding agency in India: what to check, questions to ask, red flags, contract points and a step-by-step hiring process. Includes a startup section.
Branding agencies in India typically charge ₹50,000 to ₹3 lakh for a brand identity package, and ₹1.5 lakh to ₹6 lakh or more when strategy is included. A logo alone costs ₹10,000 to ₹75,000. In tier-2 cities like Coimbatore, prices usually sit at the lower end of these ranges. Branding agency pricing in India at […]
Brand identity services include logo, colours, typography, tone of voice and brand guidelines. See what each deliverable is, and how to check an agency’s scope.
You should hire a branding agency when your brand needs direction you can’t provide in-house: at launch, at a rebrand or repositioning, when growth stalls, or when your messaging and visuals are inconsistent across channels. Hire too early and you lack input to work with. Hire too late and you pay to fix problems. Why […]