Practical guides to brand identity, creative content, search and digital experiences from the Akkenna team.
A marketing strategy connects your business goals to the audience, message, and channels that will reach them. Here’s a 12-step guide to developing one, from research and goals to positioning, channels, budget, metrics, and review, with a one-page template, common mistakes, and a quick checklist.
A good commercial video grabs attention fast and makes people act. Here’s a 9-step guide to shooting one, from the brief, concept, and storyboard to crew, lighting, sound, editing, delivery, and measuring results, plus common mistakes and a practical shoot checklist.
A good product review video helps shoppers decide and builds trust for your brand. Here’s a 13-step guide to creating product review videos, from testing the product and planning an honest structure to filming, editing, disclosure, publishing, and measuring results, plus ideas for brands, customers, and creators.
A product demo video shows people what your product does and why it matters. Here’s a 12-step guide to creating one, from defining your goal and scripting to recording, editing, branding, publishing, and measuring results, with tips for software and physical products and a handy checklist.
96% of people have watched a video to learn about a product before buying it, and 84% say that demo convinced them to purchase. That’s not a reason to make a demo video, almost everyone already knows they should. It’s a reason to get the structure right, because the gap between a demo that sells […]
Advertising a product on social media takes more than a post and a budget. Here’s an 11-step guide covering positioning, goals, audiences, platforms, ad creative, landing pages, tracking, campaign structure, budgets, and measurement, with mistakes to avoid and a launch checklist.
“Promote a video on Instagram” usually means one of two very different things: getting more people to watch it for free, or paying Instagram to show it to more people. Most advice picks one and ignores the other. The honest answer is that they work best as two stages, not two alternatives, and the order […]
Facebook can still work hard for your business when you use it well. Here’s a 13-step guide to marketing your business on Facebook, from setting up a complete Page and planning content to building community, handling messages, running ads, and measuring results.
Businesses use social media to build awareness, show products, educate customers, generate leads, drive sales, handle support, and build community. Here are 12 practical ways businesses use social media for marketing, with examples by business type, content ideas, common mistakes, and a simple plan to get started.
A fitness logo should do more than show a dumbbell. Here’s how to design a fitness logo that reflects your positioning, works on signage, uniforms, and screens, and helps your gym, studio, or coaching brand stand out, with logo types, colours, typography, ideas, and mistakes to avoid.